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Using AI to Improve My SFMC SQL Reference: A Version 2 Case Study
Using AI to improve my SFMC SQL Reference page
Feb 243 min read


Reverse Engineering: The Most Underrated Skill
In my experience, reverse engineering is one of the rarest– and most valuable – skill any one can have. The term reverse engineering is widely used in technology to describe the art of understanding a system without being given the blueprint. No documentation. No onboarding. No one who remembers why it was built this way. Just a system that works… or doesn’t – and the responsibility to figure out why . Just: behavior outputs side effects and a trail of clues And from th
Feb 182 min read


Why most Salesforce Marketing Cloud Implementations Lack Scalability (And it's not the Technology)
Salesforce Marketing Cloud Implementations Lacking Scalability
Jan 252 min read


How to Build SFMC Integrations That Are Secure and Compliant
Salesforce Marketing Cloud secure integrations, using Cloud Pages
Jan 243 min read
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